Beyond Willpower: A Compassionate, Evidence-Based Approach to Supporting Trichotillomania Recovery
Psychologist and psychotherapist Dr Ailsa Parsons on why willpower alone can’t beat hair pulling.

Written by Dr Ailsa Parsons, BSc, MSc, MA, FHEA, PhD, MBACPPsychologist and Psychotherapist · Published October 7, 2026
Introduction
Most of us have habits we’d like to change but struggle to stop, often leading to frustration and questions about our own willpower. During times of stress, whether caused by anxiety, boredom, overwhelm or difficult life circumstances, our capacity for self-control can become depleted, making it more likely that we will fall back on familiar coping strategies, even when they create problems in the long term. The phrase “pulling your hair out” captures something many of us recognise about stress (my own tabby cat developed a bald patch, partly in response to the apparent provocation of a neighbour’s cat simply existing nearby). For more than 1% of the population, however, hair pulling becomes far more than a figure of speech1. Trichotillomania (TTM), also known as hair-pulling disorder, can have a profound impact on mental health, self-esteem and quality of life.
Many people affected by TTM experience intense shame, distress and self-criticism. As hair loss becomes more noticeable, they may go to great lengths to conceal it or avoid situations where it might be seen. This can lead to social withdrawal and isolation, increasing the very stress that often drives the pulling behaviour in the first place. Over time, a painful cycle can develop: stress leads to pulling, pulling leads to shame, and shame creates more stress.
Trichotillomania, a word first coined in 1889 by a French dermatologist who witnessed a patient tearing their hair out during an intense reaction, originates from three root words:
- Tricho: From the Ancient Greek thrix (genitive trikhos), meaning “hair”.
- Tillo: From tillō or tillesthai, meaning “to pull out, pluck, or tear”.
- Mania: From mania, meaning “madness”, “frenzy”, or an irresistible compulsion.
Within this article, I will use the abbreviation “TTM”.
Below, I will describe TTM from a psychological and psychotherapeutic perspective, before outlining my approach to therapy in general, and explain ways I work with clients suffering from TTM.
Psychological and psychotherapeutic perspectives on TTM
Clinically, TTM is classed as a body-focused repetitive behaviour (BFRB), which sits within the obsessive-compulsive family of conditions2. Other BFRBs include Dermatillomania (skin picking) and Onychophagia/Onychotillomania (nail biting/picking). TTM involves an irresistible urge to pull out hairs for emotional regulation, triggered by tension or boredom that can seemingly only be relieved by the act and sensation of pulling out hair (the tension-relief cycle, which ultimately leads to more distress). As well as consciously pulling for these reasons, TTM can also be an automatic behaviour done mindlessly out of habit. Referred to as “Focused” vs “Automatic” pulling, most people engage in a combination of both types of behaviour, which can increase the perceived difficulty of stopping.
While feeling ashamed and intensely frustrated by a perceived lack of “willpower”, people with TTM are quite literally in a battle against their own brain, which willpower alone cannot win. TTM sufferers have altered neurobiology, with differences in neurotransmitters (brain chemicals) like dopamine and serotonin along with structural differences in the brain’s habit/impulse pathways. These changes are both shaped by and contribute to maintaining the behavioural habit: “neurons that fire together, wire together”, as the saying goes. This is in fact good news from a treatment perspective, considering that it is possible to reshape those pathways and alter neurotransmitter responses by changing behaviour. However, changing those habits can prove difficult due to the high levels of psychosocial distress that TTM sufferers experience, which maintains the habit: pulling temporarily relieves distress, yet is followed by shame, isolation and further distress, and so on the cycle goes.
Different philosophies can offer theoretical insights into the behaviour and potential mechanisms by which TTM can be overcome in psychological therapy. The three main therapeutic orientations are Psychodynamic, Behavioural, and Humanistic, and each approach offers additional perspectives on the problem, along with some areas of overlap.
Psychodynamic therapists may view TTM as a physical manifestation of unconscious conflicts, early trauma/developmental impacts, or repressed emotions. In this way, the act of pulling could be considered a defence mechanism against anxiety, anger, or other negative emotions, or a response to attachment issues developed in childhood (for example, an embodied urge to pull away from an overbearing caregiver). Psychodynamic therapy would operate as an insight-oriented treatment working to uncover symbolic or hidden meanings around the behaviour, and resolving old wounds. In this view, as with other approaches such as Creative Arts Therapies, symbolic imagination (such as dreams) or expression (such as art-making) can reveal hidden meanings related to personality structure, and emotional material originating from earlier experiences. Gaining insight into these origins can render defence mechanisms obsolete, which, once brought into conscious awareness, may lose their power.
Behavioural therapists may view TTM as a learned habit maintained by emotional or environmental triggers (the “stimulus”) and emotional reinforcement (the “reward” of relief offered by pulling). This “trigger-reward” pairing is known as operant conditioning: tension/negative feelings are the trigger, and the act/process of pulling provides temporary relief. Or, especially in the case of automatic pulling, a process of “classical conditioning” may be occurring: environmental associations (neither pleasant nor unpleasant) may act as automatic triggers, with hair pulling as a conditioned response (neither pleasant nor unpleasant, just out of learned habitual association with the trigger). Behavioural therapy is an action-oriented treatment that focuses on both disrupting the habit loop and modifying or reducing triggers. By not responding to urges, learned associations may be extinguished over time.
Humanistic therapists may understand TTM as a way of coping with the frustration of blocked self-actualisation, the process of growing towards one’s fullest and most authentic self. These blocks can stem from a poor self-concept, lack of self-acceptance, a gap between the real and ideal self, perfectionism, self-criticism, or conflicts between different parts of the self. This perspective is supported by research reporting high levels of perfectionism among people with TTM3, who are often described as intense thinkers, highly reflective, independent, and high-achieving. Hair pulling may serve as a way of soothing or managing the strain associated with these characteristics. Humanistic therapy prioritises a safe therapeutic relationship in which unconditional positive regard (valuing and respecting the client as a whole person, regardless of perceived flaws), empathic understanding, and authenticity are consistently offered. This relational climate enables clients to explore previously avoided or unacknowledged aspects of themselves, heal shame, and develop greater self-acceptance. As shame decreases, tension often reduces and psychological flexibility increases. Greater self-trust and flexibility can help clients discover their own solutions, sometimes naturally incorporating elements of the psychodynamic and behavioural approaches described above.
So, which theory and method is correct? Perhaps all of them! Or, it depends on the individual, at that moment in time. Reflecting on your own experiences, which explanation and treatment approach seems the best fit for you? Some people will be drawn to one in particular, while others will find them all appealing, or different theories at different times/in different contexts.
My approach to therapy
Since no two clients are the same, even if they experience similar conditions or symptoms like TTM or other BFRBs, my approach very much depends on the person in front of me, their preferences, and how they respond to the work. This is the essence of a pluralistic orientation to therapy, which I like to explain as “different strokes for different folks at different times in different contexts”. Humanistic and Person-Centred4 principles are at the heart of my approach: I offer as much understanding, realness and respect as possible to the client, to build a trusting therapeutic alliance in which the client can be fully themselves. Therapeutic relationship has been shown to be the most potent factor in therapy, without which, other techniques/strategies are unlikely to work. In any case, having space where the client feels safe enough to explore deeply can enable them to “join the dots”, finding their own solutions, insights and healing.
Having said that, as a Psychologist, I am committed to evidence-based practice and see it as my duty to stay informed about current research and therapeutic approaches, applying them thoughtfully and critically in my work. There may be more I can offer than a traditionally person-centred healing relationship. If a client asks for structure, ideas or strategies, is it ethical, or even person-centred, to withhold information they have requested? In my experience, usually not. A pluralistic approach views therapy as a collaborative endeavour, trusting clients to determine what feels helpful for them. Being equipped with knowledge and strategies beyond the person-centred approach therefore provides additional resources that can be drawn upon when useful.
Finally, as a Creative Arts Therapist5, I attend to the nonverbal, embodied, sensory, creative and symbolic dimensions of experience. The transformative effects of this work, while often nonlinear, emergent and somewhat mysterious, can stay with clients long after therapy and reach beyond conscious, rational efforts. As one research participant once told me: “the drawing stayed with me, and it worked.” Creative methods can help clients explore the lived experience of urges, shame and emotional regulation difficulties, particularly when words, thinking or insight alone do not feel accessible or sufficient.
Within pluralistic person-centred therapy, all the above methods and orientations can emerge organically, at the right time for the unique client.
How I work with TTM
If you were looking for a therapist to help with trichotillomania (TTM), you would probably want them to have a clear understanding of the condition and a thoughtful approach to working with it. However, I would be cautious about claiming to know exactly what a client’s therapy journey will look like before we have begun exploring it together. This is because every person’s relationship with hair pulling is unique. I see my clients as the experts on their own experience, and part of the therapeutic process involves developing a deeper understanding of what the pulling does for them, when it occurs, and what needs it may be meeting.
In many cases, healing begins with learning to tolerate uncertainty rather than immediately trying to eliminate it. Existential philosophy suggests that being human inevitably involves periods of confusion, doubt, loss of direction and unanswered questions. For some people, these uncomfortable experiences can contribute to body-focused repetitive behaviours (BFRBs), which may function as ways of managing, avoiding or soothing emotional discomfort. In a culture that often promises quick fixes and instant answers, therapy can offer something different: a space to stay curious about difficult experiences rather than rushing to suppress them. Together, we can explore the parts of yourself that pull, not with judgement or force, but with compassion and understanding. Through this process, many clients begin to develop a stronger sense of self-acceptance and greater freedom of choice around their behaviour.
At the same time, my approach is both client-led and evidence-informed. If you would like practical tools and strategies, we can work collaboratively with approaches that have been shown to help people with TTM, such as awareness training, habit reversal techniques, stimulus control, emotional regulation skills and self-compassion practices. Any strategies we use are tailored to clients’ individual situation, preferences and goals, rather than applied as a rigid formula.
The three main evidence-based methods for TTM are: Habit Reversal Training (HRT), the Comprehensive Behavioural (ComB) model, and Acceptance and Commitment Therapy (ACT).
Habit Reversal Training (HRT)
Habit Reversal Training (HRT)6 is a structured, skills-based cognitive-behavioural framework to break the physical hair-pulling reflex using three pillars:
- Awareness of pulling urges
- Competing response training
- Stimulus control (environmental engineering)
Awareness building (Step 1) is about learning to detect the moment the hand goes to move to the head/face. Often this will be done unconsciously, or consciously but then forgotten. Awareness training has the client log the exact time, place, body posture, and emotions that were present the moment the urge or action began.
Competing response training (Step 2) involves doing something incompatible with pulling, the moment the urge/movement starts. For example, holding the hands in tight fists, using a fidget toy, sitting on the hands.
Stimulus control (Step 3) is about altering the person’s environment, putting physical roadblocks in the environment, and limiting high-risk situations. For example, wearing gloves or wrapping band-aids on the fingers, wearing hats/head scarf, limiting time in areas with mirrors, throwing away tools like tweezers and magnifying mirrors.
The Comprehensive Behavioural (ComB) model
The Comprehensive Behavioural (ComB) model7 expands and enhances HRT further, by breaking urge triggers down into five domains (the “SCAMP” profile) and then addressing needs drivers within each domain. This can expand and personalise each of HRT’s three stages as it builds more detailed awareness, competing alternatives, and environmental modifications:
| Domain | What we look out for | How we might intervene |
|---|---|---|
| Sensory | Seeking a specific tactile sensation (coarse hair, smooth roots, pulling tension). | Trying sensory alternatives like playing with a Koosh ball, manipulating textured ribbons, or bubble wrap. |
| Cognitive | Rigid or unhelpful rules (e.g., “This hair doesn’t belong here”, “I need to find the perfect one”). | Cognitive restructuring to identify, challenge, and reframe these thoughts. |
| Affective | Pulling triggered by inner emotional states like boredom, anxiety, tension, or frustration. | Integrating elements of Acceptance and Commitment Therapy (ACT, see below) to help tolerate the uncomfortable feeling without needing to pull. |
| Motor | Physical postures that naturally facilitate pulling (resting a chin in a hand while working, slouching on the couch). | Modifying postures, changing seating, or using ergonomic supports to keep hands well below shoulder level. |
| Place/Environment | High-risk settings (such as a bedroom desk, driving in traffic, or lying in bed awake). | Re-engineering the environment, such as moving study sessions to a crowded library where public visibility may inhibit pulling, or wearing driving gloves/head scarf. |
Clients have experiential “homework” and progress is iterative, treating each “slip” as data that some component of the approach needs tweaking.
Acceptance and Commitment Therapy (ACT)
Acceptance and Commitment Therapy (ACT)8 emphasises that urges are normal, and that people can learn to view urges as “uncomfortable yet tolerable” experiences. By “riding the wave” of urges and cravings as they rise and fall, people can increase psychological flexibility and make decisions aligned with their wellbeing. Addressing experiential avoidance, i.e. not avoiding those negative states of anxiety, boredom, tingling sensations or thoughts that can trigger hair pulling, clients can learn to strengthen their capacity to cope with the present moment. Taking this perspective, we might use different experiential or thought experiments:
Creative hopelessness invites you to view the fight against urges as akin to a tug of war with a monster. Rather than keep pulling the rope using willpower (fighting or avoiding the urge), you might try dropping the rope and letting the monster win (allowing yourself to feel the urge fully, without being yanked across the line into hair pulling).
To practise this, we might experiment with urge surfing: attempting to trigger an urge in session by describing the process of hair pulling in detail, then “riding the wave” by breathing through it and visualising a large wave of sensation (the urge to pull) as it rises and falls.
Cognitive distancing is a method to step back and observe thoughts rather than identifying with them. For example, thinking to yourself “I’m having the urge to pull”, and then “I’m noticing that I’m having the urge to pull”, and then “I’m aware that I’m noticing the urge to pull”, etc. The aim is to feel less like a hostage to your own thoughts/urges, and more as a neutral observer.
Lastly, values mapping might help clients to reconnect with what matters most to them, outside of the problem. For example, family, hobbies, friendships or future goals, which can easily become foggy or seem unreachable when dealing with an all-consuming behavioural condition like TTM. By focusing on positive life goals, we can set a behavioural intention aligned with these: planning to move towards the discomfort next time an urge strikes, by not acting on it and instead taking a small action towards these values (for example, calling a friend).
Combining approaches
In practice, I draw on elements of all the approaches described above within a person-centred, pluralistic framework, tailoring therapy to each client’s needs and priorities. My first aim is to create a safe, non-judgemental space where clients can explore their difficulties from their own perspective, helping us identify the most useful directions for our work. Clients may initially seek help for TTM, only to discover that related issues such as anxiety, perfectionism, self-criticism, burnout, emotional suppression, attachment difficulties or trauma require equal or greater attention. Sometimes these issues can be addressed alongside the pulling behaviour itself.
When working directly with TTM, it can be helpful to identify key triggers using the SCAMP profile (ComB), build awareness through HRT, and then introduce competing responses (changing behaviour) and stimulus control (changing the environment). To address urges and emotional or cognitive triggers, ACT techniques such as acceptance, distancing and cognitive defusion can help clients respond differently to cravings. Rather than viewing urges as threats, they can learn to see them as signs that old habit loops are weakening and the brain is adapting. For instance, it can be helpful to use self-talk that reflects the acceptance of urges:
“This intense tingling in my fingers/scalp is just the habit loop dying. My brain is urging me to pull because the old pattern is being challenged and I am winning. I am going to stay here, feel this physical rewiring happening, and let the wave peak and fall, and allow the rewiring to happen.”
When clients can genuinely accept, tolerate, or even welcome urges in this way, it is often a sign that meaningful change is underway. Other signs that therapy is helping include:
- Increased awareness of urges
- Reduced frequency or intensity of pulling
- Greater self-compassion
- More choice in how to respond
- Less shame and secrecy
As therapy progresses, the focus shifts towards consolidating gains, building confidence, preventing relapse, resolving any remaining difficulties, and helping clients move towards what they value most in life.
Conclusion
Regardless of how long you have struggled with TTM, recovery is possible, although progress is rarely linear. Small changes matter, as does approaching yourself and your inner experience with compassionate curiosity when change takes longer than hoped. Seeking support is a strength, and working with a therapist can lead to very different outcomes than continuing the struggle alone. When choosing a therapist, it is worth arranging an initial consultation to explore whether their knowledge, experience and way of working resonate with your needs and goals. Change is possible. It does not have to be a lifelong battle of willpower, and it is absolutely worth pursuing.
Sources
- Thomson, H. A., Farhat, L. C., Olfson, E., Levine, J. L., & Bloch, M. H. (2022). Prevalence and gender distribution of trichotillomania: A systematic review and meta-analysis. Journal of Psychiatric Research, 153, 73–81.
- Trichotillomania.com. Body-focused repetitive behaviours (BFRBs).
- Zarandi, A. L., Millar, J. F., Waites, E., & Stevenson, J. L. (2025). A qualitative study exploring the role of perfectionism in trichotillomania. Psychology and Psychotherapy: Theory, Research and Practice, 98(4), 901–917.
- Mearns, D., Thorne, B., & McLeod, J. (2013). Person-centred counselling in action, 4th edition. Sage.
- Shafir, T., Orkibi, H., Baker, F. A., Gussak, D., & Kaimal, G. (2020). The state of the art in creative arts therapies. Frontiers in Psychology, 11, 68.
- Rahman, S. M., Jafferany, M., & Barkauskaite, R. (2023). Habit-reversal training: a psychotherapeutic approach in treating body-focused repetitive behaviour disorders. Clinical and Experimental Dermatology, 48(12), 1310–1316.
- Mansueto, C. S., Mouton-Odum, S., & Golomb, R. G. (2023). Comprehensive behavioral (ComB) treatment of body-focused repetitive behaviors: A clinical guide. Cambridge University Press.
- Hayes, S. C., Strosahl, K. D., & Wilson, K. G. (2011). Acceptance and commitment therapy: The process and practice of mindful change. Guilford Press.
About the author

Dr Ailsa Parsons
BSc, MSc, MA, FHEA, PhD, MBACP
Psychologist, Counsellor/Psychotherapist and Creative Arts Therapist · High Peak, UK
Registered member of British Association for Counselling and Psychotherapy (BACP)
Hello, I’m Ailsa. I’m a Psychologist, Counsellor/Psychotherapist and Creative Arts Therapist based in the High Peak, UK. I am a registered member of the British Association for Counselling and Psychotherapy (BACP), bringing both lived experience and more than a decade of clinical practice to my work with individuals, groups and organisations. My professional background includes work in community counselling services, charities, education settings, and more. I established my private practice in 2017 and have a particular interest in helping people understand and change patterns and behaviours that leave them feeling stuck. Alongside my clinical work, I teach and research counselling, psychotherapy, philosophy, ethics, health psychology, behaviour change, and creative arts therapies. I have published over 20 peer-reviewed research papers, developed the concept of Creative Therapeutic Flow, and co-created Arts for the Blues, an evidence-based creative therapy approach now used in NHS and community settings. Above all, I aim to offer a collaborative, compassionate and evidence-informed space where clients can better understand themselves, reduce shame, and find lasting ways forward.
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